I watch tennis & am a huge Serena Williams fan. I think this blog is even a member of her official fan website.
My hubby laughs his ass off when I watch her play tennis because I talk to her & react to every shot & give advice & that is so not me. I am just not into sports like that. Not unless I'm playing them.
And for the record, I hate Justine Henin. She's a poor sport & a quitter. She waved a delayed serve to Serena years ago & then denied doing it to the official & she totally bailed out of a final with gastroenteritis when she was losing to Amelie Mauresmo. She's a poor sport & a sore loser.
I hope Serena wins the Australian Open no matter what I am getting ready to muse about. It's just thoughts & I still adore her.
I think she's an amazing player that does not fit the mold. She's a big, curvy, very dark skinned strong black woman & she is amazing. She is also the only athlete, aside from Roger Federer, in any sport, that I truly believe can win until they have actually lost. I never, ever believe they are out even if they are down.
Serena is in a Tampax Ad in People Magazine. It's the one with Heidi Montag-enstein on the front. (I made that term up myself, by the way :)
The ad says "Serena shuts out Mother Nature's monthly gift" & a few other cutesy things like "score a free sample at Tampax.com".
Puke. Or not?!
I'm not sure how to feel on this one.
Am I being a sexist?
I'm a total capitalist & I think you should make all the money you can on endorsements while you can because you are not gonna be on top forever, especially as an athlete, but I'm still not sure.
I was talking about this with a friend tonight & she said isn't anything private anymore?
Go to Perez Hilton, which I do at least a few times a week (down from several times a day, please note) & no, nothing is private now. But do I want to see it? Should my opinion change of her?
It hasn't, actually, because this People is from early last week & the last two nights I've been screaming at the tv for my girl to win. But I'm still left pondering.
I'm kind of a strike while the iron is hot kind of person cuz it probably won't last forever.
But choose the iron a bit more carefully please. But again, am I being sexist because it's Tampax? I think I would feel the same way about Federer doing Viagra or something but there really is no direct equivalent to compare to Tampax now is there?
Also, after her irate & vulgar explosion at a line's person at the US Open could her sponsorship opportunities have dwindled.
Who knows what Tiger may be pimping next year...He would be lucky to get Viagra.
Is the Tampax ad a respectable move or embarrassing? I so try not to judge but this one has left me feeling odd.
What do you think??!!
It's respectable enough, like you say go for the money.
ReplyDeleteSecretia
I'm actually writing a marketing research paper on the effect of those ads to the target market. I wanted to write something here real quick, as I'm doing my research. The reason they chose her, and not some other star or even a regular model is that Serena represents exactly what the brand stands for. She's the symbolic image of the brand.(think of playtex and effective their campaign is!boooring, and just like any other tampon out there. do their ads say "we're tough. we'r the best"? nope!)
ReplyDeleteSerena is strong, athletic, young, busy, always on the go. The list speaks volumes to our subconcious minds. I think that Tampax marketing people were right on the spot and offered her a BIG sum of money to create these ads. The "smackdown" again reinforces our minds to thinking that she wins the battle with discomfort and worry during her period. I think she agreed because of the sum of money she was offered. Those marketing people were smart, and they knew she would be PERFECT for the job.